Past Performance

We are currently working on a more interactive way to display our portfolio. In the mean time, feel free to take a look at some of the services we are handling for our clients.

Howard County Family Services - In depth market research
- Strategic Marketing Plan
- Micro Web Site development
- Collateral Materials
- Community Outreach
- Search engine marketing
- Online banner advertising
- Electronic media
- Print advertising
- Strategic planning
- Results analysis
- Public relations
- Website development
- Search engine marketing
- Electronic media
- Print advertising
- Strategic planning
- Results analysis
- Community outreach
- Howardjobs.com
- Howardishome.com
- Website development
- Search engine marketing
- Electronic media
- Transit advertising
- Strategic planning
- Results analysis
- Strategic planning
- Website development
- Website development
- Search engine marketing
- Print advertising
- Strategic planning
- Results analysis
- Website development
- Web content management
- Web content management
- Search engine marketing
- Online banner advertising
- Search engine optimization
- Electronic media
- Print advertising
- Direct marketing
- Strategic planning
- Results analysis
- Public relations

Consistent & Creative

The Caplan Group brought us creative solutions for our Howard Jobs program. In working with The Caplan Group I have found them to be responsive and consistently able to get the job done in a timely manner.

Dick Story,CEO
Howard County Economic Development Authority

Featured Project

East Baltimore Development, Inc.

In the spring of 2008 the Caplan Group won a competitive bid to do the marketing for East Baltimore Development, Inc.'s 150 green rehab homes. Caplan has worked very closely with the EBDI team and community residents to articulate a cost effective marketing plan. In Phase I we have developed a two pronged approach that includes a targeted direct mail campaign with follow up automated calls to ensure our message is delivered.

Phase II of our strategy includes the development of an interactive website that is currently in production. The completed site will be search engine friendly, and actively convert visitors while achieving the client's objective of simultaneously branding the community and marketing the green rehabs. Upon completion of the site we will begin a geo-targeted search engine and online media campaign designed to drive qualified traffic to the site.