News & Events

Apple Ford Lincoln Leads The Baltimore Region in Sales for 2010

January 5, 2011 Celebrating 17 years as Apple Ford Lincoln’s advertising agency of record The Caplan Group has helped Apple to once again be the sales leader in the Baltimore region for 2010.

Chip Doetsch, President of Apple Ford Lincoln attributes much of the company’s success to The Caplan Group’s ability to transfer much of Apple’s advertising efforts to successful digital media advertising while continuing to utilize effective traditional media such as radio and television. According to Doetsch, Caplan has had the ability to adapt to the ever-changing media environment and that has been a huge factor in Apple Ford Lincoln’s success over the years.

Marketing Services For BRAC (Base Re-Alignment and Closure) Families

June 1, 2010 The Caplan Group has successfully completed a federal grant for Marketing Services For BRAC (Base Re-Alignment and Closure). Dick Barnard, BRAC Regional Family Support Coordinator, states “Caplan did outstanding work and was able to complete the project on a strict timeline.

The research they conducted was meticulous and reinforced the content and direction they recommended for the development of a micro web site and creative print materials. We have found the materials to be very useful for families relocating to Howard County. They were a pleasure to work with and did everything necessary to complete the project to the satisfaction of a variety of stakeholders.”

Caplan Group to Host Digital Marketing Strategies Seminar

Ellicott City, Maryland -- On April 1,2009 from 8:30am -12:30p, The Caplan Group will be hosting and sponsoring a seminar on effective digital online marketing at Howard Community College's Charles I. Ecker Business Center.

This seminar is open to all business owners, non profits and organizations who want to better understand how their business can benefit from online marketing strategies. Topics to be covered are: search engine marketing, online media, email marketing campaigns, and customer retention. Each of these topics will help show businesses how they can find, get and retain customers utilizing the internet.

The Caplan Group will be hosting the seminar, and presenting will be David Kelley, President of Digital Autonomy, LLC and Chris Myers, President of, one of the region's foremost Internet entrepreneurs.

To register for this informative and helpful seminar go to Or Contact Patty Keeton at Howard County Community College, 410-772-4979

All proceeds will be contributed to the Howard Community College.

For more information about this seminar and speaker bios, click here >>

Guilford Gardens Web Site Goes Live

February 24, 2009, Ellicott City, MD -- The Caplan Group won a very competitive bid in late December, 2008 to develop a website for the new community of Guilford Gardens in Howard County. Caplan was awarded the contract based on their understanding of the project and the community, as well as their ability to work quickly and effectively. Caplan has created a site that meets the immediate needs of Guilford Gardens while establishing a substantial platform allowing for growth during the various stages of development.

Within in a month The Caplan Group was able to go live with the first Phase of the new site at Working closely with the team from The Shelter Group and Howard County Housing the abbreviated timeline was met and all parties, including each of the stake holders involved, were impressed with the new site.

The Caplan Group is continuing to work with The Shelter Group on building out the remaining portions of the site and helping them to brand the new community of Guilford Gardens.